Global Media Planning
Global media plan reporting from local media plans
The global media plan iceberg when using other media planning tools for global reporting...
The global media plan iceberg when using other media planning tools for global reporting...
The global media plan iceberg when using other media planning tools for global reporting...
"How can I trust the accuracy of global reporting systems?"
Despite the promise of global media planning tools, Excel is still being used to plan media first. There is simply no better calculator for media plans than Excel!
Forcing local agency users to then rekey high level plan data into global media planning tools leads to:
- Inaccuracies in the data.
- Unnecessary head-hours to duplicate data
- Delays in knowing the actual status - planned vs booked
- Missing out on the details
Excel used to plan first
Global reporting tools are too cumbersome to do the calculations for the way every market operates. This forces end users to rekey into global tools.
Local ways of planning
Each market has their own workflows and planning methods.
Agency Booking/Billing
Global plan reporting tools rarely integrate with local systems.
Project Management
There is no standard system to implement global campaigns. This leads to a lack of clarity into the status of campaigns.
"How can I trust the accuracy of global reporting systems?"
Forcing local agency users to then rekey high level plan data into global media planning tools leads to:
The Advvy solution
Local agency teams plantheir way,and simply hit "sync" in Advvy's Excel Addin.
Local agency teams plantheir way,and simply hit "sync" in the Advvy Media Plan Excel Addin.
Global brands get real time updates to their global media reporting - with all the details.
Local agency teams plantheir way,and simply hit "sync" in the Advvy Media Plan Excel Addin.
Global brands get real time updates to their global media reporting - with all the details.
Features
Any Template
Advvy works with any Excel Media Plan template. Multiple Media Plan templates can even be used, like one for each local agency.
Historical Reporting
The source of truth for historical media plans. See all media investment. Easily import your data before you begin.
Multiple Currency
Local media planners plan in their currency, and is automatically converted to the chosen base currency for the brand HQ
Actual vs Planned Reporting
Maintain clear line of sight of media planning progress. Reporting updated with each "sync". Data match to billing actuals.
Digitised Authorisations
Easily create media plan authorisations and digitally sign in the portal. Other digital signature options available.
Client Data Sovereignty
If the brand owns the instance they own the data. Easily change agencies while keeping the data.
Reporting
Campaign Plan
Each Campaign has a detailed media plan that is built from synced Excel Media Plans. See all the details on each campaign as well as a master view of multiple campaigns!
Expenditure Plan
Built from the aggregated data from all your media plans, see interactive flowcharts of media across all your brands and products.
Expenditure Reports
Using PowerBI, Advvy can create in-depth reports on all of your media plan data. Advvy comes with built in reports and can work with you to create your own
Works the way you need
Agency Controlled
Great for when one agency group plans globally for a brand across their own local offices.
Multiple media plan templates can be used. i.e one for each local office and their way of planning media.
The brand will use the client portal experience.
Brand Controlled
Great for when a brand has different agencies from different groups, planning in different geos.
Multiple media plan templates can be used. i.e one for each local office and their way of planning media.
Brands have the full agency app experience and client portal.
Full Service
Advvy provides a service team to manage the media plan templates and interacts with the media agencies.
The brand has the portal experience.
Agencies don’t need to see anything but the Excel Add-in. Advvy provides customer success to agencies to ensure compliance.